![]() Technology allowed people to open up businesses with virtually zero costs, and so did social media. There are more businesses than ever before, and the world of start-ups shows no signs of slowing down. ![]() ![]() If we could describe today’s business world in one word, that word would be competitiveness. 1-Sentence-Summary: Blue Ocean Strategy talks about a new type of business strategy that doesn’t necessarily rely on gaining a competitive advantage over your rivals, but on innovating your way out of the current market to create your own ocean of opportunities.
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